Our vision is to end poverty for the nearly 200 million small farmers here in India. We believe in two fundamental tenets:
(1) Give farmers ownership of a larger part of the food value chain:
Currently, most small farmers are trapped in an economic environment in which they are small producers in commodity markets. As a result, they have unstable and low incomes. By giving them greater ownership of the value chain we can greatly stabilize and increase their incomes
(2) Give farmers access to higher margin markets:
In order to create a sustainable solution to poverty, we engage farmers in industries in which they can be competitive long-term.